EstateTechY set out to revolutionize the way real estate professionals operate by automating repetitive tasks and highlighting the human side of client relationships. Webartstic Technosol partnered with their founding team to craft a visually engaging, intuitive platform that unifies CRM functions, marketing automation, transaction management, and dynamic pricing tools—all under one roof.
Our Approach
We began by mapping key user journeys—everything from onboarding a new lead to closing a sale—and defining core personas: the Solo Agent seeking simplicity, the Boutique Team craving custom workflows, and the Enterprise Broker requiring scalability. Low-fidelity sketches gave way to polished wireframes, which we refined through interactive prototypes and hands-on usability tests. Visually, we employed a clean, modern aesthetic: neutral backgrounds that let data-driven dashboards stand out, accent tones for calls to action, and iconography that communicates AI-powered features at a glance. Under the hood, our developers built a responsive front end in Next.js with Tailwind CSS, while the back end leveraged Node.js and a microservices architecture to support AI modules—such as the Valuator model for dynamic pricing and the Intelligent Workflow Engine for automating schedule and correspondence. Every integration—from MLS data feeds to e-signature providers—was wired into a unified API layer, ensuring future modules can be added without disrupting the user experience.
Key Capabilities
EstateTechY now offers a seamless agent workflow: property tours are auto-scheduled based on calendar availability; client-ready market analyses generate in seconds with a single click; bespoke marketing campaigns adapt in real time to buyer preferences; and transaction checklists sync instantly with compliance reminders. The intelligent dashboard surfaces insights from unstructured data—meeting transcripts, email sentiments, and social indicators—to help agents anticipate client needs before they arise.
Results & Impact
Since launch, EstateTechY users report a 50 percent reduction in administrative overhead and a 30 percent faster deal cycle. Boutique brokerages have seen lead qualification rates jump by nearly half after deploying AI-optimized email and social media sequences. Legacy teams appreciate the platform’s modular design, which scales effortlessly as their headcount grows and new market demands emerge.
