In the heart of Croydon, London, Tindli Indian Restaurant set out to become the go-to destination for authentic Indian and South Indian cuisine. Despite offering flavorful dishes and exceptional hospitality, their digital footprint wasn’t doing justice to the restaurant’s legacy. That’s where WebArtistic Technosol stepped in.
In just 3 months, we reimagined their website and executed a local SEO strategy that skyrocketed Tindli to the top of Google search results for keywords like:
- Best Indian Restaurant in Croydon
- South Indian Food in Croydon
- Authentic Indian Cuisine Croydon
Despite serving mouth-watering Indian dishes and offering a cozy, culturally rich dining experience, Tindli struggled with:
- An outdated, non-responsive website
- Low visibility on Google and Google Maps
- Ineffective local search presence despite strong offline popularity
- Poor mobile performance and slow load times
- A complex and clunky reservation system leading to drop-offs
- No storytelling or content to emotionally connect with online visitors
Tindli needed a digital presence that could match their real-world excellence—visually stunning, user-friendly, and SEO-optimized to attract both locals and tourists searching for the “best Indian restaurant in Croydon.”
We crafted a two-pronged strategy focused on immersive website design and hyper-local SEO dominance, aligning every detail with Tindli’s brand story and audience behavior. Our process included:
Deep competitor and keyword research targeting high-intent local terms like:
- “Best Indian restaurant in Croydon”
- “South Indian food near me”
- “Authentic biryani in Croydon”
- Conversion-first UX design with fast-loading mobile pages
- Content strategy with regional storytelling and blog marketing
- Performance optimizations with SEO-technical hygiene
- Google My Business optimization to win the local map pack
1. Website Redesign & UX Transformation
We built a visually rich, culturally resonant website using:
- Earthy tones and vibrant food photography to reflect Tindli’s ambiance
- Mobile-first design optimized for 70%+ mobile traffic
- Interactive menu with filters (vegan, gluten-free, etc.)
- Reservation system integrated with Tindli’s existing tools
- Blog for SEO content, recipe highlights, and chef stories
- Dedicated South Indian cuisine section with storytelling for engagement and differentiation
2. Local SEO & Content Optimization
Targeted keyword mapping for each page
- Schema markup for menu, reviews, and local business details
- Optimized meta titles, alt tags, and internal linking structure
- Google My Business optimization: photos, posts, FAQs, and review prompts
- Embedded social proof through Google reviews and testimonials
3. Technical SEO Enhancements
- Image compression and lazy loading for performance
- Fixed crawl errors and removed broken links
- Migrated to a faster server with CDN integration
- Structured data implementation for enhanced SERP visibility
- Mobile speed optimized to under 2.5 seconds load time
Top Rankings in 6 Months:
- #1 on Google for “Best Indian Restaurant in Croydon”
- #1 for “Best South Indian Food in Croydon”
- 📈 Organic Traffic Surge:
- 90% increase in organic search visitors
- 50% boost in online reservations
- Bounce rate dropped from 68% to 22%
- 🌟 Local Domination:
- 300+ reviews on Google with a 4.8-star rating
- Featured in the local 3-pack for all key search terms
- 35% growth in social media engagement through blog shares
