Certified Point set out to become Oman’s leading tax consultancy and ERP solutions provider. However, their outdated website and negligible digital visibility held them back from converting credibility into client acquisition. They turned to WebArtistic Technosol for a complete digital transformation—one that would turn Google searchers into loyal clients.
Our Approach
We initiated the project with a deep-dive audit, uncovering missed SEO opportunities, slow-loading pages, and a website experience that didn’t reflect the professionalism of a firm of their stature. Our solution: a full-spectrum revamp combining responsive design, targeted SEO, and localized UX optimization.
On the web development front, we employed a mobile-first strategy supported by fast-loading, multilingual architecture. Service-specific landing pages were created for tax consultancy, VAT filing, ERP integration, and business compliance—crafted in collaboration with Certified Point’s domain experts. We introduced a client portal for document sharing, an interactive ERP demo tool, and ensured full Arabic language support for local audiences.
On the SEO side, we executed a keyword strategy targeting over 250 high-intent phrases like “hire a tax consultant in Oman” and “ERP software for SMEs in Muscat.” On-page optimization included custom meta structures, schema markup for FAQ and service snippets, and internal linking that mirrored the user’s search journey. Off-page SEO included local citations, authority backlinks from Omani finance directories, and a fully optimized Google Business Profile.
Key Capabilities
- Mobile-first, multilingual website with responsive, fast-loading UX
- Localized SEO strategy targeting over 250 keywords with cultural accuracy
- Google My Business dominance with verified reviews and geo-optimized posts
- Client portal with secure document exchange and ERP demo integration
- Content that converts: Tax terms rewritten into engaging, simple language
Results & Impact
Just two months post-launch, Certified Point ranked on page one of Google for 45+ key phrases, including “best tax firm in Oman.”
- 🚀 Organic traffic surged by 300%
- 📈 Demo requests up by 40%
- ⏱️ Bounce rate reduced from 72% to 29%
- 🔍 12,500+ organic impressions within 60 days
- 🌍 Average session duration doubled to 4 minutes
Certified Point Management
Conclusion
This collaboration with Certified Point proves that no matter how traditional the industry, digital transformation is the key to scaling trust, reach, and revenue. WebArtistic Technosol’s tailored blend of performance-driven SEO, strategic storytelling, and UX mastery helped an established tax firm leap from local obscurity to market leadership.